Over the years Charlie and Jake's has become a fixture in it's beachside community, however their logo was dated (originally created in the 1980s) and needed a fresh look.  When the new owners took over it was the perfect opportunity to bring this neighborhood favorite into the 21st century.

Once the logo design was finalized we began designing menus, posters, flyers and anything else they need. Below you can see how they have incorporated the logo on t-shirts and cups.  Also take a look at the drive through menu we created, along with the main menu design.