Custom Branding

Rebrand: Charlie & Jake’s

Confession.  Every time I complete a project it becomes my favorite project.

Though I have to say it might take a little bit for anything to top this rebrand project.  That is simply because I got to do so many things with this project and they were all so much fun!

First step of course was determining the mood and style of this rebrand through the moodboard:
Charlie-&-Jake's-Mood-Board
Charlie & Jake’s is a Barbecue restaurant near Florida’s Intracoastal Waterway that relocated this year (just down the street).  Along with the relocation the logo got a revamp.  The original Charlie & Jake’s logo was a bit whimsical and fun:
Charlie-&-Jake's-original-logo
With the rebranding the owners where looking for a more modern design that would accompany the expanded menu.  We tried several variations with just a pig, with no pig and ultimately decided to incorporate both a big and a cow.  Here’s a look at a few of the options we explored as we worked through the design process:
Charlie-&-Jake's-Logo-Concepts
I was so glad I didn’t have to be the one to choose the final logo.  I’m not sure I would have been able to decide!

Charlie-&-Jake's-Logo-&-Elements

But once the logo was chosen the real fun began!

Charlie-&-Jake's-Street-Sign

Charlie-&-Jake's-Restaurant-Outside

Charlie-&-Jake's-Menu

Charlie-&-Jake's-Drive-Thru-Menu

This rebrand included giving the website a new look as well.  Be sure to check out the brand new Charlie & Jake’s site. In the mean time here is a look at the home page:

Charlie-&-Jake's-Website

We’ve still have a few more printed items to wrap up so be sure to head to the portfolio because I’ll be adding the additional work there.

Since I live in Texas, no where near Charlie & Jake’s, someone go visit and tell me all about how amazing the food is!

All photos by Yap Originals.

Sonya Renee | Custom Rebrand

This jewelry logo design project for Sonya Renee Jewelry was a collaboration with Lindsey Edison Branding & Design. The Sonya Renee Jewelry Rebrand was such a fun project!

Lindsey and I got together over a cup of coffee to brainstorm the colors and style.  After perusing Pinterest for inspiration we settled on Rose Gold and black.  As we went through the design process the black eventually became more of a dark grey.

Here’s a few of the initial logo concepts presented to the client:

jewelry log design

New Jewelry Logo Design for Sonya Renée

With the logo selected it was time to complete the branding process. This is where the real fun starts!

To compliment the gorgeous Rose Gold foil the paper we use for the business cards, stationery and belly bands has this amazing texture. It gives the pieces a bit of a natural look that is balances the foil to give this design an approachable feel.

Heres a look at a few of the additional marketing pieces we created: business cards, packaging and stationery.

jewelry logo design

In addition to the items above, we also created a look book for Sonya Renee’s first launch following the new jewelry logo design.

The combination of Rose Gold and Pewter gives this Sonya Renee Jewelry Rebrand such a whimsical and feminine feeling.  If you need some new jewelry for yourself or for a gift be sure to visit Sonya Renee Jewelry!

Ready to work with KateOGroup

Rebrand: Anders Group

I’ll confess that before working with the Anders Group on their rebrand, I didn’t really understand what a travel healthcare job was.  Essentially as a healthcare professional (nurse, therapist, etc) you take short term assignments that are approximately 13 weeks and your assignment could be anywhere in the US.  How cool is that?  You get paid to travel and experience living in different cities.  Anders Group does all the work finding assignments, getting you to the assignment and setting up a place for you to live.  If you know anyone interested in this type of job I highly recommend you look into Anders Group!

Because Anders Group already had a logo it was important to stick with the same color scheme and just give the logo a more up-to-date look but we didn’t want to completely abandon the original design.  Here is the final design they selected:

Anders-Group-Logo-&-Elements

Anders-Group-Business-Cards

Once the logo was chosen it was time to get started on their marketing materials.  Designing the marketing pieces was my favorite part of this project.  Anders Group really wanted unique items that required out of the box thinking. Instead of a big brochure full of company information they opted for a folder with information sheets that could be customized for each event they attend.

Anders-Group-Marketing-Materials

Anders-Group-Folders-exterior

Anders-Group-Folder-with-Information-Sheets

Another part of the project was creating a brochure for the Anders Group.  Rather than a traditional tri-fold brochure we designed a square tri-fold brochure with a cutout on the front panel.

Anders-Group-Brochure

Anders-Group-Brochure-Open

Anders-Group-Marketing-Materials

Thanks to Emily for working on this design and copywriting project with us!

Custom Home Builder Branding: Patten Custom Homes

This custom home builder branding project was a lot of fun. The initial concept was a monogram design. The first set of concepts included:

The first concept was inspired by the modern garage doors this custom home builder uses. The second concept was me just having fun with some architectural element. The third concept was the closest to what we discussed in our initial conversation. Ultimately the concepts were narrowed down to these two options:

Custom Home Builder Branding for Patton Custom Homes

Ultimately we adjusted the color palette to grey and white instead of black. The final design was the initial monogram design that has an architectural element to it.

Along with the custom logo we also designed additional items for Patten Custom Homes. Including, business cards, yard signs and stationary.

Patten Custom Homes builds beautiful homes in the Dallas, TX area. Follow them on instagram to keep up with their beautiful designs.