There is no right or wrong way to go about choosing a business name. In fact, there are so many different options we can’t narrow it down to just one. Instead, we’re sharing what works for us.
To walk you through this process, we’re going to use a business that we launched in the fall of 2019, Simply Noted.
Choosing A Business Name
As KateOGroup has grown over the last few years and the things that we offered needed to be narrowed down. This led to the need to spin our Holiday Card and Invitation business off into it’s own entity.
Step 1: Inspiration
When choosing a business name I wanted it to be a tribute to my mom and incorporate gardenias either into the name or logo. (Gardenias were my mom’s favorite flower.)
First thing I did was write down everything that came to mind about my mom. This included where she was born, her birth month, every where she lived, her favorite flower, etc.
I’ve created a worksheet for you to help you organize your ideas. You can download it here.
Step 2: Choosing a Business Name
With my list of words ready, I started playing with combinations. Looking up available URLs and trying them out on friends. After months of overthinking and getting sidetracked with client work for KateOGroup, I finally had a name!
Simply Noted came from two of my mom’s initials. Mom was constantly taking notes, sending notes and leaving sweet notes of encouragement, thus “Noted.”
Step 3: Getting Started
Once the name is set the next thing on the list is making it official. Buy the domain, register the name with your state, claim social media accounts and start dreaming about the logo. Now for the fun part! But, we’lol cover that in another post!
P.S.
A few years ago I wrote a post that goes over 3 things to consider when choosing a business name. Those 3 things are still very relevant today. Click here to read the post.
