Moodboard Monday: Dreamy Sophistication

Moodboards play such an important when I begin a design project.  Whether it’s a logo or a website, this is where I like to start.  The Moodboards I’m sharing today have dreamy sophistication.

I love this Nantucket inspired color pallet.  These weathered wood textures add so much character.

nantucket-moodboard-dreamy-sophistication

This moodboard was so much fun to create. It was designed for a project for a new business in the flooring industry. All of the patterns and textures…I just love the endless possibilities they represent.  As different as the moodboard below is from the one above, to me it also represents dreamy sophistication.

mood-board

 

Every time I start a new moodboard, the first place I go is to Pinterest.  I start gathering images and bringing them into Illustrator.  As I put them side by side I can see if they really create the story I’m trying to create for my customer.  Do they evoke the look and feel the brand represents?  I typically have a color pallet in mind when I start a project but it evolves as the moodboard comes together.