I’ll confess that before working with the Anders Group on their rebrand, I didn’t really understand what a travel healthcare job was. Essentially as a healthcare professional (nurse, therapist, etc) you take short term assignments that are approximately 13 weeks and your assignment could be anywhere in the US. How cool is that? You get paid to travel and experience living in different cities. Anders Group does all the work finding assignments, getting you to the assignment and setting up a place for you to live. If you know anyone interested in this type of job I highly recommend you look into Anders Group!
Because Anders Group already had a logo it was important to stick with the same color scheme and just give the logo a more up-to-date look but we didn’t want to completely abandon the original design. Here is the final design they selected:
Once the logo was chosen it was time to get started on their marketing materials. Designing the marketing pieces was my favorite part of this project. Anders Group really wanted unique items that required out of the box thinking. Instead of a big brochure full of company information they opted for a folder with information sheets that could be customized for each event they attend.
Another part of the project was creating a brochure for the Anders Group. Rather than a traditional tri-fold brochure we designed a square tri-fold brochure with a cutout on the front panel.
Thanks to Emily for working on this design and copywriting project with us!