branding

Logo Design: Lindsey Edison

I met Lindsey Edison at the beginning of the year when she asked me to create some graphics for a client of hers.  Over the next couple of months more projects have come up and she decided it was time to officially launch her business: Lindsey Edison | Branding & Design.  Just as Lindsey does for her clients, she had a clear vision for what her brand and logo design should look like.  The inspiration started with two pieces of inspiration she sent me as we began the logo design project.
Lindsey Edison Logo Inspiration
Lindsey Edison Logo Concepts

My favorite idea while working on this logo design was using Lindsey’s initials as the texture on the pineapple but ultimately the pineapple was going to be so small that the design didn’t work out as well as I’d hoped.  After working through a few concepts we both agreed the banana leaves should just be an element for her brand instead of being incorporated into the logo design.  In the end, the final logo design chosen was:

Lindsey Edison Logo and Elements

We used gold foil on the front of Lindsey’s business cards and I absolutely LOVE the end result!

Up close of Lindsey Edison Branding and Design Business Cards

Front and Back of Lindsey Edison Business Cards

Be sure to check out Lindsey Edison Branding and Design over on Facebook to keep up with all of her projects.

What I’m working on: Mood Board + Branding

When I was approached to create a logo and website for Newport Coast Property Maintenance, my mind immediately went to blues, browns and whites. These colors make me think about the beach. With that in mind here is the mood board I created for the project:

Mood Board Inspiration Newport Coast Property Management

Along with the tranquil colors, I always wanted to bring in a few high-end textures and elements like the marble tile, marble and decorative wood accents.

The website should be ready in the next week and when I launch it I’ll be sharing with the logo design and discarded designs as well as the website it’s self.   This mood board is so much fun it has made developing the site easy!

Want to see more that inspires me?  Head over to my Pinterest account.

Logo Design: Vee’s Bakeshop

The logo design for Vee’s Bakeshop was a lot of fun to design. Veronica had a vision that was easy to bring to life.  She wanted to keep the color scheme simple and stick with a predominately black and white logo design.  Here were the four logo design concepts I presented to Veronica.

Vee's Bakeshop Logo Design Options

After looking over these initial designs there were only a few tweaks and ultimately she settled on:

Vee's Bakeshop Final Logo Design

 

Once the logo was chosen the next step was a business card design.  Right now Vee’s Bakeshop doesn’t have a website but you can find her on Instagram and see all of the sweet treats she’s baking!