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moodboard

Sep 19 2016

Moodboard Monday: Dreamy Sophistication

Moodboards play such an important when I begin a design project.  Whether it’s a logo or a website, this is where I like to start.  The Moodboards I’m sharing today have dreamy sophistication.

I love this Nantucket inspired color pallet.  These weathered wood textures add so much character.

nantucket-moodboard-dreamy-sophistication

This moodboard was so much fun to create. It was designed for a project for a new business in the flooring industry. All of the patterns and textures…I just love the endless possibilities they represent.  As different as the moodboard below is from the one above, to me it also represents dreamy sophistication.

mood-board

 

Every time I start a new moodboard, the first place I go is to Pinterest.  I start gathering images and bringing them into Illustrator.  As I put them side by side I can see if they really create the story I’m trying to create for my customer.  Do they evoke the look and feel the brand represents?  I typically have a color pallet in mind when I start a project but it evolves as the moodboard comes together.

Written by Kate O. Lynch · Categorized: Blog, Branding & Design · Tagged: brand design, branding, flooring, logo design, moodboard, moodboard monday, nantucket

Jun 27 2016

Moodboard Monday: Projects in Progress

I’m currently working with several clients and on a project for myself that I’ll be sharing more details about down the road but for now, I wanted to share each projects’ moodboard and hope to inspire you with any projects you are working on.  I love how much variety there is in each project!

Family-Office-Management-Mood-Board

The above moodboard is for a branding and website design project for a wealth management company.  We are just about finished with this project and I can’t wait to share the design details and printed collateral.

Shiloh-Boutique-Moodboard

This moodboard is the branding of an online boutique.  This project is just getting started so it will be a little bit before I can share all of the details with you.

KOG-Promotions-Mood-Board

This moodboard is for a new KateOGroup project and needed to gather inspiration as I think through all the details and logistics of the project.  Stay tuned for more details on all 3 of these projects.

The best way to keep up with all that I’m doing is to follow me on Instagram!

Written by Kate O. Lynch · Categorized: Blog, Branding & Design · Tagged: behind the scenes, brand design, design inspiration, moodboard

Mar 21 2016

Moodboard Monday: Homey

Whenever I’m brainstorming a new project, I like to start with a moodboard.  It really helps me to establish the direction and message for the upcoming design.  I haven’t meet with my clients yet, so I’m not sure this moodboard will be what I use going forward but still thought I’d share it incase it provide inspiration for someone else!

Homey_Moodboard

Through this moodboard I wanted to establish a “homey” feel with the opportunity for personal touches throughout the design.  This is the first step in a rebranding and website design.

Want to see even more sneak peeks of the projects I’m working on?

Follow me on Instagram

or Snapchat: KateOGroup

Written by Kate O. Lynch · Categorized: Blog, Branding & Design · Tagged: brand design, branding, Branding Design, logo design, moodboard

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