I have always loved the color green but rarely incorporate it into my everyday life. Each year when St. Patrick’s Day roles around I remember just how little green I own.
In brand design, it is important to consider the meaning of the colors you use in your logo and branding elements. Green represents nature, growth, money, fertility and safety. Often companies in the health care industry incorporate green into their logos because it is a relaxing color.
There are endless possibilities when it comes to selecting which shades of green you will use. From yellow-green to dark green the meaning of the color can vary.
Because green is made up of a combination of blue and yellow it embodies characteristics of each. From the color yellow, green draws mental clarity and optimism while from blue, green receives emotional tranquility and insight.
Psychology of the Color Green
Green is an emotionally positive color. Evoking a sense of restfulness, healing, stability and endurance. Green causes observers to feel a sense of balance and stability.
Green in Design
Because of the calming effect green can have you will find varying shades of green incorporated throughout design. In graphic design, often in logos and marketing items for the healthcare industry. In interior design, various textiles and accent items in green are a frequent staple.
KateOGroup utilizes green in branding design and web design often. Here are a few examples:
The logo and collateral for Lindsey Edison Branding includes a few shades of green.
The website for Mosquito Steve also includes a few shades of green throughout the design.
Visit KateOGroup on Pinterest and see our board titled Greens. This board is full of inspiration that is nothing but Green. All of the images in the first image are on the Greens Pinterest Board.
Are you a fan of green?