Let’s talk about why outsource graphic design for your business. In today’s world having well designed images that are consistently on-brand is crucial.
Large companies often have in house design teams. However, most small businesses can’t afford to hire someone full time. Better yet, why hire anyone at all, when there are tools like Canva that allow you to create your own graphics? Besides, isn’t hiring a graphic designer expensive?
Reasons to Outsource Graphic Design
1. You Bring in an Expert
An experienced graphic designer has the knowledge and tools to get the job done correctly. They know what types of files are needed for print projects vs digital projects. They keep on top of trends in the design world.
Most importantly, they free you up to focus on running your business and stay on top of everything else on your to do list.
2. Save Money & Time
When you outsource graphic design projects you save on the expense of a full time employee. Salaries and benefits can be expensive especially if you don’t have a full time need for a designer. Not to mention you won’t need extra space for a freelance graphic designer in your office.
A freelance designer works on the project you hire them for and delivers in a timely manner. An in-house graphic designer can get sidetracked and bogged down with a long company to do list.
The biggest bonus of all is that rather than focusing on designing graphics, which most likely isn’t your specialty, you can focus on those things that generate revenue for your business.
3. Scalability
An outsourced design partner frees you up to streamline your business and better serve your customers. Both of which allow you to grow your existing business and find new clients.
4. Conserve Resources and Better Utilize Assets
Rather than pouring funds you don’t have into a computer and the programs designers need, you will be able to direct those funds into your business. An outsourced designer will have their own computer and already own the licenses for programs like Photoshop and Illustrator.
5. Get a New Point of View
An outsourced designer brings a fresh set of eyes to your business and brand message. Rather than seeing the bigger picture you can often get stuck on a singular vision as the business owner. An outside designer can help bring a fresh perspective and alternate ideas.
A freelancer can breath fresh life into your brand and projects and create both unique and memorable graphics to help you stand out against your competition.
In Conclusion, Outsourcing Graphic Design Makes Sense
Running a business is hard, when you outsource graphic design you make your life easier. You can easily lower your stress levels through freelancing.
If you’re interested in talking with KateOGroup to see if our team is a great fit for you, we’ve just launched a new monthly graphic design service, click here to find out more. Take a look at our past graphic design work by clicking here.