This nonprofit branding design for ABLE Foundation was such a labor of love.
I was so excited to have the opportunity to work with my friend Nicole on the brand and website design for the ABLE Foundation. It is so cool to know people who do really awesome things!
March 23, 2018, Nicole’s son Abe (13 months old) was hit by a car. He had skull fractures, a brain bleed, 7 broken ribs, damaged lungs, liver and spleen contusions and spent 22 days in the PICU. Miraculously, Abe survived. If you saw him on the playground you would have no idea all that he has gone through. To read more about the ABLE Foundation click here.
This fall, Nicole had the idea to start the ABLE Foundation to raise money to support other families with a child in the PICU and their caregivers. I had the privilege of working on both the brand and website design.
Nonprofit Branding Design
The ABLE Foundation is about kids and for kids, so I wanted the color palette to be fun and bright. I pulled together a few options for us to choose from:
I created several logo options and put each design in each color palette. Then the committee members voted on both the color and design.
Once the logo was chosen, I built the website so that we were able to sell tickets to the 1st Annual ABLE Foundation event on January 19, 2019.
In about two weeks all but about 30 tickets have been sold! If you’re local to the Dallas area and would like to attend, be a sponsor or donate click here to find out how. I can’t wait for this event and see how much money we raise!
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