Branding & Design - kateogroup.com

Property Management Logo & Website Design

Kate O. Lynch — Wed, 30 Jul 2025 22:23:39 +0000

I had the opportunity to work on a Property Management Logo and Website design when they launched. Preston Trails Property Management is boutique firm specializing in property management for individually owned, single family homes and investment properties. Property Management Logo Design The goal with the logo design was to keep it simple. The inspiration was […]

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Tristrand Therapy ABA Branding & Website Design

Kate O. Lynch — Tue, 03 Jun 2025 16:00:10 +0000

Creating a compelling brand identity is important for any business, and for Tristrand Therapy, a provider of applied behavior analysis (ABA) therapy for children on the autism spectrum in the Dallas/Fort Worth area, this process was particularly significant. Their logo and website needed to reflect their mission of empowering individuals, equipping families, and enabling success. […]

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Choosing A Business Name

Kate O. Lynch — Thu, 14 Apr 2022 03:04:00 +0000

There is no right or wrong way to go about choosing a business name. In fact, there are so many different options we can’t narrow it down to just one. Instead, we’re sharing what works for us. To walk you through this process, we’re going to use a business that we launched in the fall […]

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The Color Beige

Kate O. Lynch — Mon, 02 Sep 2019 12:44:29 +0000

The Color Beige is a relaxing, neutral color that has a calming effect. It is a popular color used in interior design through a variety of textiles. Over the years there has been some confusion of exactly what color beige is. The image below is a representation of our understanding of beige. Psychology of the […]

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Why Outsource Graphic Design?

Kate O. Lynch — Wed, 07 Aug 2019 10:40:54 +0000

Let’s talk about why outsource graphic design for your business. In today’s world having well designed images that are consistently on-brand is crucial. Large companies often have in house design teams. However, most small businesses can’t afford to hire someone full time. Better yet, why hire anyone at all, when there are tools like Canva […]

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The Color Red

Kate O. Lynch — Thu, 01 Aug 2019 11:26:11 +0000

The color red is a very intense color that can evoke a wide range of emotions. From passion to anger, red really encompasses quite a lot of feelings. Psychology of The Color Red Red is the color most closely associated with energy, passion, and action. It is a warm color that represents power and courage. […]

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The Color Navy

Kate O. Lynch — Mon, 01 Jul 2019 11:27:46 +0000

The color navy is one of my favorite colors. I often prefer to use it instead of black because it is a good neutral color that pairs well with other colors. Psychology of The Color Navy Blue represents both the sea and the sky, with an association to wide open spaces. Think freedom, imagination, expansiveness, […]

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The Color Green

Kate O. Lynch — Tue, 04 Jun 2019 19:32:24 +0000

I have always loved the color green but rarely incorporate it into my everyday life. Each year when St. Patrick’s Day roles around I remember just how little green I own. In brand design, it is important to consider the meaning of the colors you use in your logo and branding elements. Green represents nature, […]

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How Pinterest Can Be Pinteresting

Kate O. Lynch — Wed, 04 Jan 2017 14:11:46 +0000

Confession, I lost my love of Pinterest as I was building my business. I use to spend hours perusing Pinterest looking for DIY ideas for around the house and recipes to try but then I got busy with KateOGroup and stopped spending time exploring. I had a hard time figuring out how to best utilize it […]

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Moodboard Monday: Dreamy Sophistication

Kate O. Lynch — Mon, 19 Sep 2016 19:41:54 +0000

Moodboards play such an important when I begin a design project. Whether it’s a logo or a website, this is where I like to start. The Moodboards I’m sharing today have dreamy sophistication. I love this Nantucket inspired color pallet. These weathered wood textures add so much character. This moodboard was so much fun to […]

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Rebrand: Charlie & Jake’s

Kate O. Lynch — Wed, 13 Jul 2016 13:00:36 +0000

Confession. Every time I complete a project it becomes my favorite project. Though I have to say it might take a little bit for anything to top this rebrand project. That is simply because I got to do so many things with this project and they were all so much fun! First step of course […]

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Moodboard Monday: Projects in Progress

Kate O. Lynch — Mon, 27 Jun 2016 20:10:23 +0000

I’m currently working with several clients and on a project for myself that I’ll be sharing more details about down the road but for now, I wanted to share each projects’ moodboard and hope to inspire you with any projects you are working on. I love how much variety there is in each project! The above […]

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