Branding & Design
The Color Red
The color red is a very intense color that can evoke a wide range of emotions. From passion to anger, red really encompasses quite a lot of feelings. Psychology of The Color Red Red is the color most closely associated with energy, passion, and action. It is a warm color that represents power and courage.…
Read MoreThe Color Navy
The color navy is one of my favorite colors. I often prefer to use it instead of black because it is a good neutral color that pairs well with other colors. Psychology of The Color Navy Blue represents both the sea and the sky, with an association to wide open spaces. Think freedom, imagination, expansiveness,…
Read MoreThe Color Green
I have always loved the color green but rarely incorporate it into my everyday life. Each year when St. Patrick’s Day roles around I remember just how little green I own. In brand design, it is important to consider the meaning of the colors you use in your logo and branding elements. Green represents nature,…
Read MoreHow Pinterest Can Be Pinteresting
Confession, I lost my love of Pinterest as I was building my business. I use to spend hours perusing Pinterest looking for DIY ideas for around the house and recipes to try but then I got busy with KateOGroup and stopped spending time exploring. I had a hard time figuring out how to best utilize it…
Read MoreMoodboard Monday: Dreamy Sophistication
Moodboards play such an important when I begin a design project. Whether it’s a logo or a website, this is where I like to start. The Moodboards I’m sharing today have dreamy sophistication. I love this Nantucket inspired color pallet. These weathered wood textures add so much character. This moodboard was so much fun to…
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