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Custom Branding

Mar 08 2019

Rebrand: Barron Custom Design

Austin, TX Design Firm Rebrand for Barron Custom Design. Barron designs gorgeous homes throughout the Texas Hill Country. We have been working with owner Felicia and Barron Custom Design since 2013.

In 2013, Felicia wanted a logo and updated website.  This was such a fun project because we incorporated Felicia’s very first custom home design into the logo design. 

Design Firm Rebrand

The updated logo still contains the home design but with a few less details and is now paired with a sleeker cleaner font to give it a modern look.

I absolutely love the end result of the updated logo.

Once the logo update was complete it was time to update the website.  This time we wanted the website to have a minimalist feel with an emphasis on the images of each project.  If you look through the portfolio, you will notice that Barron Custom Design has designed a ton of homes throughout Austin and the surrounding areas. 

It has been such a pleasure to work with Barron Custom Design over the last six years. To not only see all of their designs come to life but also to watch as the company has grown.  We’re honored that we got to be a part of their rebrand. From giving their logo a refresh, to redesigning their website. 

Let’s be honest, we love any excuse to look at beautiful homes! If you want to take a look at the logo and website project from 2013, visit our blog post about the project.

Written by Kate O. Lynch · Categorized: Blog, Custom Branding, Our Work, Website Design · Tagged: rebrand, Website, Website Redesign

Jan 07 2019

Nonprofit Branding + Website Design: ABLE Foundation

This nonprofit branding design for ABLE Foundation was such a labor of love.

I was so excited to have the opportunity to work with my friend Nicole on the brand and website design for the ABLE Foundation. It is so cool to know people who do really awesome things!

March 23, 2018, Nicole’s son Abe (13 months old) was hit by a car. He had skull fractures, a brain bleed, 7 broken ribs, damaged lungs, liver and spleen contusions and spent 22 days in the PICU. Miraculously, Abe survived. If you saw him on the playground you would have no idea all that he has gone through. To read more about the ABLE Foundation click here.

This fall, Nicole had the idea to start the ABLE Foundation to raise money to support other families with a child in the PICU and their caregivers. I had the privilege of working on both the brand and website design.

Nonprofit Branding Design

The ABLE Foundation is about kids and for kids, so I wanted the color palette to be fun and bright. I pulled together a few options for us to choose from:

I created several logo options and put each design in each color palette. Then the committee members voted on both the color and design.

brand and website design for ABLE Foundation by KateOGroup

Once the logo was chosen, I built the website so that we were able to sell tickets to the 1st Annual ABLE Foundation event on January 19, 2019.

In about two weeks all but about 30 tickets have been sold! If you’re local to the Dallas area and would like to attend, be a sponsor or donate click here to find out how. I can’t wait for this event and see how much money we raise!

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Written by Kate O. Lynch · Categorized: Blog, Custom Branding, Our Work, Website Design · Tagged: brand design, logo design, website design

Dec 01 2018

Two 29 on the Square Event Venue Custom Branding

This event venue custom branding design was created for an event planner we designed a logo for. She had the opportunity to open an event venue and came back to us for the logo design.

Two 29 is the street number for the venue and it is located on the town square. Loved the clever conception of the business name. From the beginning we discussed that the color palette would be only black and white so that the focus would always be on the events.

Event Venue Custom Branding for Two 29 on the Square

Here is a look at the first draft of ideas for the logo:

Event Venue Custom Branding for Two 29 on the Square

After narrowing down the concepts to the first and third, the final choice was:

If you are near Celina, TX and looking for a venue for your next event be sure to check out Two 29 on the Square.

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Written by Kate O. Lynch · Categorized: Blog, Custom Branding, Our Work

Nov 13 2018

Custom Branding for Home Builder

Classic and simple was the goal for this custom branding project for Grandview Custom Homes in the Texas Hill Country.

After years in the home building industry, Taylor O’Brien started Grandview Custom Homes in 2013.

Written by Kate O. Lynch · Categorized: Blog, Custom Branding, Our Work

Jan 10 2017

Jennifer Foster Marketing | Branding + Website Design

This monogram logo design project for Jennifer Foster started with a quick exchange of ideas over email. I started the project with this moodboard for inspiration.

We often collaborate with Jennifer on various projects. From the design of marketing materials to web design for clients.

Monogram Logo Design

Working with only two initials in a monogram makes it easy to creatively combine the letters. Most of Jennifer Foster Marketing’s clients are corporate. Because of this, she needs her logo to have a clean crips look rather than a whimsical look.

For this logo design project having various mark options is important so that Jennifer always has a version of her logo to use in any situation. For example, social media, letter head, watermarks, etc.

The color scheme for this brand incorporates greens and greys portraying stability and balance. As a result, to me this means authority and expertise. If you are stable and balanced then you can withstand the test of time.

After a few rounds of revisions Jennifer ultimately made her selection for her logo design. Below are the final designs presented to Jennifer before the final selection was made.

Here is a look at the final logo design for Jennifer Foster Marketing:

In addition to a logo, Jennifer needs a business card. Just like the logo the design is clean and crisp.

Web Design for Jennifer Foster Marketing

Creating a simple wordpress web design began after the logo selection was made. This site introduces Jennifer Foster Marketing and it’s services. Additionally it allows Jennifer to easily blog.

Visit Jennifer Foster’s website for more information about Jennifer and her services. Click here.

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Written by Kate O. Lynch · Categorized: Blog, Custom Branding, Our Work, Website Design

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