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The Color Navy

The color navy is one of my favorite colors. I often prefer to use it instead of black because it is a good neutral color that pairs well with other colors.

Psychology of The Color Navy

Blue represents both the sea and the sky, with an association to wide open spaces. Think freedom, imagination, expansiveness, inspiration, intuition, and sensitivity. It represents loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. It is one of the most widely used shades of blue around the world.

Navy adds an element of sophistication that other shades of blue do not have.

Colors play an important part in the branding process. It is important to take into consideration the colors you use in your logo and their meanings.

Blue is the number one choice for a favorite color. Because of it’s popularity you will often see it in logo designs. It creates a personal connection and helps the brand relate to the largest amount of people possible.

The Color Navy in Design

Navy is a timeless, gender-neutral color that fits in everywhere. It doesn’t call attention to itself through print and digital design.

As you can see below, in photos from our client Agave Custom Homes, navy is a popular color to use in interior design. Navy is often seen in both paint and textiles in interior design.

Both of the above images are by Mark Adams Media from a home by Agave Custom Homes.

Visit KateOGroup on Pinterest and see our board titled Blues. This board is full of inspiration. Nothing but shades of blue, including navy. All of the images in the first image are on the Blues Pinterest Board.

Over the next month we will be highlighting designs by KateOGroup, both branding and website, that incorporate the color navy. Be sure to follow us on Instagram.

Are you a fan of navy?

Website Design: Mosquito Steve

As I write this post I am sitting on my back patio enjoying the gorgeous unexpected cold (for June) weather in Dallas. I also have Mosquito Steve Repellent on and can can tell you that this stuff works! Mosquitos fly close to me but never land on me which means I am not being eaten alive.

I love that Mosquito Steve’s products are all natural, composed mainly of essential oils. This means it is safe for both kids and pets.

Prior to working with Steve on the redesign of his website last year, I had never tried his products. I’ve still only tried the DEET-free Mosquito Repellent but now it is the only mosquito repellent I use.

On the site we included a very extensive FAQs page to answer all of your questions about mosquitos and the products he offers.

There is also a list of service providers if you would like to have your yard treated for mosquitos.

We made purchasing products from the website is quick and easy. All of the products are on a single page so that you do not have to search for them. We want each customer to have a seamless experience on this e-commerce website.

Mosquito Steve store page on new WordPress Website

If you want to find out more or purchase your own Mosquito Steve products head to his website.

Want to see more about this project and of our work, head over to the Portfolio.

Website Design: Roll eBike

The website design for Roll eBike was the first project I worked on with Claire Attkisson.  Since completing the Roll eBike website project Claire and I continue to work on additional website projects together.

Roll eBike is an Electric Bike Rental Business located in Durango, Colorado. Roll offers a variety of eBikes for rent to residents and visitors of Durango. eBikes are a great way to get outside and experience the town like a local!

Want to learn more about eBikes? Click here

On the home page of the website we use movement to help keep site visitors attention. Various text elements slide in or up and the images in the background scroll as you scroll through the page. With the focus of the site on electric bikes creating a sense of movement on the website felt like a necessary element of the design.

If you want to experience the movement on the website, visit the Roll eBike Website.

In addition to learning about eBikes, the site allows visitors to book their eBike rental for their trip quickly and easily from their phone, tablet or desktop.

At Roll eBike Renting is Easy

As you can see from above there are several bikes to choose from and you can rent the bike for as long as you need. I think it is so cool that there is a tandem bike available for rent talk about a fun and unique date idea!

I love when projects allow me to learn something new. Prior to working on this website design project I knew very little about eBikes. In addition to that, I also gained a friend and colleague in Claire. I can’t wait to share the details of our other projects with you. So stay tuned for that!

For more information on this project and to see more images, visit the portfolio.

The Color Green

I have always loved the color green but rarely incorporate it into my everyday life. Each year when St. Patrick’s Day roles around I remember just how little green I own.

In brand design, it is important to consider the meaning of the colors you use in your logo and branding elements. Green represents nature, growth, money, fertility and safety. Often companies in the health care industry incorporate green into their logos because it is a relaxing color.

There are endless possibilities when it comes to selecting which shades of green you will use. From yellow-green to dark green the meaning of the color can vary.

Because green is made up of a combination of blue and yellow it embodies characteristics of each. From the color yellow, green draws mental clarity and optimism while from blue, green receives emotional tranquility and insight.

Psychology of the Color Green

Green is an emotionally positive color. Evoking a sense of restfulness, healing, stability and endurance. Green causes observers to feel a sense of balance and stability.

Green in Design

Because of the calming effect green can have you will find varying shades of green incorporated throughout design. In graphic design, often in logos and marketing items for the healthcare industry. In interior design, various textiles and accent items in green are a frequent staple.

KateOGroup utilizes green in branding design and web design often. Here are a few examples:

Front and Back of Lindsey Edison Business Cards

The logo and collateral for Lindsey Edison Branding includes a few shades of green.

The website for Mosquito Steve also includes a few shades of green throughout the design.

Visit KateOGroup on Pinterest and see our board titled Greens. This board is full of inspiration that is nothing but Green. All of the images in the first image are on the Greens Pinterest Board.

Are you a fan of green?

Cheers with an Aperol Spritz

Before the debate sparked by the New York Times article, my friend Teal introduced me to the Aperol Spritz.

I am already a fan of wine spritzers. My favorite way to create them is a Sauvignon Blanc with Waterloo Sparkling Water, preferably their new Strawberry flavor.

When trying making an Aperol Spritz at home I wanted to try the Lime Waterloo instead of Soda. I’ve never been a fan of Soda. Since you only need a splash, I thought Lime Waterloo would be perfect. Spoiler alert, it is!

The mix of bubbly Prosecco and sparkling water served over ice is delightfully refreshing. That is what makes the Aperol Spritz a great poolside cocktail for the summer.

To make an Aperol Spritz, you need:

  • Ice
  • Prosecco
  • Aperol
  • Waterloo Lime Sparkling Water
  • an Orange

Generously fill a glass with ice. Most recipes say equal parts Prosecco and Aperol, but I like to do more Prosecco and less Aperol. Splash of Sparkling Water, and squeeze of orange finished off with an orange slice for garnish.

Prosecco Aperol Waterloo Lime Sparkling Water An Orange Generously fill a glass with ice. Most recipes say equal parts Prosecco and Aperol, but I like to do more Prosecco and less Aperol. Splash of Sparkling Water, and squeeze of orange finished off with an orange slice for garnish.

Keep up with our other favorite cocktails on the blog.

What is your favorite summer cocktail, besides the Aperol Spritz?