Color

The Color Beige

The Color Beige is a relaxing, neutral color that has a calming effect. It is a popular color used in interior design through a variety of textiles. Over the years there has been some confusion of exactly what color beige is. The image below is a representation of our understanding of beige.

Inspiration for the color beige

Psychology of the Color Beige

It is said that if you prefer the color beige than you like the simple and basic things of life. You always choose to be back stage rather than out front for all to watch. Cleanliness, order and quiet are your main goals. You are also considered very dependable and tend to get along with everyone.

Beige has a calming effect. It is so often used by contractors in homes and business that almost all neutral colors are referred to as “Contractor’s Beige.” It is suggested that if you add a beige background or feature to a room to balance out bright colors, in two weeks you will feel a new sense of calm.

Beige in Design

You can see in the image above how our client Agave Custom Homes used a beige color on the walls of the inviting master bedroom. There are quite a few colors in this design however beige balances out everything else.

Finding Beige Inspiration

Visit KateOGroup on Pinterest and see our board titled Beiges. This board is full of inspiration. Nothing but variations of beige. All of the images in the first image are on the Beiges Pinterest Board.

Over the next month we will be highlighting designs by KateOGroup, both branding and website, that incorporate the color beige. Be sure to follow us on Instagram.

Want to learn more about other color features on our blog? Click here.

The Color Red

The color red is a very intense color that can evoke a wide range of emotions. From passion to anger, red really encompasses quite a lot of feelings.

Psychology of The Color Red

Red is the color most closely associated with energy, passion, and action. It is a warm color that represents power and courage. It is also assertive, daring, determined, powerful, enthusiastic and aggressive.

On the negative side red can represent rage, danger and stress. Being surrounded by too much red can make you irritable, agitated and even angry. 

Red has been my favorite color for as long as I can remember. However, I prefer to work it in as an accent around my house rather than as the focal color. Or even as accessories like my purse or wallet.

The Color Red in Design

Because of the intensity of the color I cautiously use it in branding. Much like in interior design, I think red makes a good accent in branding. Bringing in the passion of red without it’s intensity. One example of this is the updated logo and web design for Barron Custom Design.

Finding Red Inspiration

Visit KateOGroup on Pinterest and see our board titled Reds. This board is full of inspiration. Nothing but shades of red. All of the images in the first image are on the Reds Pinterest Board.

The Color Red Pinterest Board

Over the next month we will be highlighting designs by KateOGroup, both branding and website, that incorporate the red. Be sure to follow us on Instagram.

How do you feel about red?

The Color Navy

The color navy is one of my favorite colors. I often prefer to use it instead of black because it is a good neutral color that pairs well with other colors.

Psychology of The Color Navy

Blue represents both the sea and the sky, with an association to wide open spaces. Think freedom, imagination, expansiveness, inspiration, intuition, and sensitivity. It represents loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. It is one of the most widely used shades of blue around the world.

Navy adds an element of sophistication that other shades of blue do not have.

Colors play an important part in the branding process. It is important to take into consideration the colors you use in your logo and their meanings.

Blue is the number one choice for a favorite color. Because of it’s popularity you will often see it in logo designs. It creates a personal connection and helps the brand relate to the largest amount of people possible.

The Color Navy in Design

Navy is a timeless, gender-neutral color that fits in everywhere. It doesn’t call attention to itself through print and digital design.

As you can see below, in photos from our client Agave Custom Homes, navy is a popular color to use in interior design. Navy is often seen in both paint and textiles in interior design.

Both of the above images are by Mark Adams Media from a home by Agave Custom Homes.

Visit KateOGroup on Pinterest and see our board titled Blues. This board is full of inspiration. Nothing but shades of blue, including navy. All of the images in the first image are on the Blues Pinterest Board.

Over the next month we will be highlighting designs by KateOGroup, both branding and website, that incorporate the color navy. Be sure to follow us on Instagram.

Are you a fan of navy?

The Color Green

I have always loved the color green but rarely incorporate it into my everyday life. Each year when St. Patrick’s Day roles around I remember just how little green I own.

In brand design, it is important to consider the meaning of the colors you use in your logo and branding elements. Green represents nature, growth, money, fertility and safety. Often companies in the health care industry incorporate green into their logos because it is a relaxing color.

There are endless possibilities when it comes to selecting which shades of green you will use. From yellow-green to dark green the meaning of the color can vary.

Because green is made up of a combination of blue and yellow it embodies characteristics of each. From the color yellow, green draws mental clarity and optimism while from blue, green receives emotional tranquility and insight.

Psychology of the Color Green

Green is an emotionally positive color. Evoking a sense of restfulness, healing, stability and endurance. Green causes observers to feel a sense of balance and stability.

Green in Design

Because of the calming effect green can have you will find varying shades of green incorporated throughout design. In graphic design, often in logos and marketing items for the healthcare industry. In interior design, various textiles and accent items in green are a frequent staple.

KateOGroup utilizes green in branding design and web design often. Here are a few examples:

Front and Back of Lindsey Edison Business Cards

The logo and collateral for Lindsey Edison Branding includes a few shades of green.

The website for Mosquito Steve also includes a few shades of green throughout the design.

Visit KateOGroup on Pinterest and see our board titled Greens. This board is full of inspiration that is nothing but Green. All of the images in the first image are on the Greens Pinterest Board.

Are you a fan of green?