brand design

Aug 15 2019

Medical Web Design: McLaughlin Cell Therapies

This medical web design and branding project for McLaughlin Cell Therapies was a collaboration with Live Creative Studio. It was great working with two extremely talented creatives, Claire and Haz.

Medical Web Design

Our goal with the website was to clearly explain to potential patients just what cell therapies are. Because this non-surgical approach to joint and back pain is still considered “experimental” not many people know what it is.

Using this bright color pallet throughout the website felt refreshing for a website in the medical field. Most medical websites are blue and green and this orange and red really stand out.

To help potential patients determine if this non-surgical technique could help with their back or joint pain we included a quick quiz that can be accessed from the home page.

Because these cell therapies aim to put the healing power of your body to work so that you can get back to what you love to do. We incorporated movement into the site not only through imagery but through the actual movement of various elements throughout the site.

To view the entire McLaughlin Cell Therapies website, click here.

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Jun 04 2019

The Color Green

I have always loved the color green but rarely incorporate it into my everyday life. Each year when St. Patrick’s Day roles around I remember just how little green I own.

In brand design, it is important to consider the meaning of the colors you use in your logo and branding elements. Green represents nature, growth, money, fertility and safety. Often companies in the health care industry incorporate green into their logos because it is a relaxing color.

There are endless possibilities when it comes to selecting which shades of green you will use. From yellow-green to dark green the meaning of the color can vary.

Because green is made up of a combination of blue and yellow it embodies characteristics of each. From the color yellow, green draws mental clarity and optimism while from blue, green receives emotional tranquility and insight.

Psychology of the Color Green

Green is an emotionally positive color. Evoking a sense of restfulness, healing, stability and endurance. Green causes observers to feel a sense of balance and stability.

Green in Design

Because of the calming effect green can have you will find varying shades of green incorporated throughout design. In graphic design, often in logos and marketing items for the healthcare industry. In interior design, various textiles and accent items in green are a frequent staple.

KateOGroup utilizes green in branding design and web design often. Here are a few examples:

The logo and collateral for Lindsey Edison Branding includes a few shades of green.

The website for Mosquito Steve also includes a few shades of green throughout the design.

Visit KateOGroup on Pinterest and see our board titled Greens. This board is full of inspiration that is nothing but Green. All of the images in the first image are on the Greens Pinterest Board.

Are you a fan of green?

Jan 07 2019

Nonprofit Branding + Website Design: ABLE Foundation

This nonprofit branding design for ABLE Foundation was such a labor of love.

I was so excited to have the opportunity to work with my friend Nicole on the brand and website design for the ABLE Foundation. It is so cool to know people who do really awesome things!

March 23, 2018, Nicole’s son Abe (13 months old) was hit by a car. He had skull fractures, a brain bleed, 7 broken ribs, damaged lungs, liver and spleen contusions and spent 22 days in the PICU. Miraculously, Abe survived. If you saw him on the playground you would have no idea all that he has gone through. To read more about the ABLE Foundation click here.

This fall, Nicole had the idea to start the ABLE Foundation to raise money to support other families with a child in the PICU and their caregivers. I had the privilege of working on both the brand and website design.

Nonprofit Branding Design

The ABLE Foundation is about kids and for kids, so I wanted the color palette to be fun and bright. I pulled together a few options for us to choose from:

I created several logo options and put each design in each color palette. Then the committee members voted on both the color and design.

Once the logo was chosen, I built the website so that we were able to sell tickets to the 1st Annual ABLE Foundation event on January 19, 2019.

In about two weeks all but about 30 tickets have been sold! If you’re local to the Dallas area and would like to attend, be a sponsor or donate click here to find out how. I can’t wait for this event and see how much money we raise!

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Sep 19 2016

Moodboard Monday: Dreamy Sophistication

Moodboards play such an important when I begin a design project. Whether it’s a logo or a website, this is where I like to start. The Moodboards I’m sharing today have dreamy sophistication.

I love this Nantucket inspired color pallet. These weathered wood textures add so much character.

This moodboard was so much fun to create. It was designed for a project for a new business in the flooring industry. All of the patterns and textures…I just love the endless possibilities they represent. As different as the moodboard below is from the one above, to me it also represents dreamy sophistication.

Every time I start a new moodboard, the first place I go is to Pinterest. I start gathering images and bringing them into Illustrator. As I put them side by side I can see if they really create the story I’m trying to create for my customer. Do they evoke the look and feel the brand represents? I typically have a color pallet in mind when I start a project but it evolves as the moodboard comes together.

Jun 27 2016

Moodboard Monday: Projects in Progress

I’m currently working with several clients and on a project for myself that I’ll be sharing more details about down the road but for now, I wanted to share each projects’ moodboard and hope to inspire you with any projects you are working on. I love how much variety there is in each project!

The above moodboard is for a branding and website design project for a wealth management company. We are just about finished with this project and I can’t wait to share the design details and printed collateral.

This moodboard is the branding of an online boutique. This project is just getting started so it will be a little bit before I can share all of the details with you.

This moodboard is for a new KateOGroup project and needed to gather inspiration as I think through all the details and logistics of the project. Stay tuned for more details on all 3 of these projects.

The best way to keep up with all that I’m doing is to follow me on Instagram!