The color red is a very intense color that can evoke a wide range of emotions. From passion to anger, red really encompasses quite a lot of feelings.
Psychology of The Color Red
Red is the color most closely associated with energy, passion, and action. It is a warm color that represents power and courage. It is also assertive, daring, determined, powerful, enthusiastic and aggressive.
On the negative side red can represent rage, danger and stress. Being surrounded by too much red can make you irritable, agitated and even angry.
Red has been my favorite color for as long as I can remember. However, I prefer to work it in as an accent around my house rather than as the focal color. Or even as accessories like my purse or wallet.
The Color Red in Design
Because of the intensity of the color I cautiously use it in branding. Much like in interior design, I think red makes a good accent in branding. Bringing in the passion of red without it’s intensity. One example of this is the updated logo and web design for Barron Custom Design.
Finding Red Inspiration
Visit KateOGroup on Pinterest and see our board titled Reds. This board is full of inspiration. Nothing but shades of red. All of the images in the first image are on the Reds Pinterest Board.
Over the next month we will be highlighting designs by KateOGroup, both branding and website, that incorporate the red. Be sure to follow us on Instagram.
How do you feel about red?